"Since our creative marketing campaign began, we've received many positive responses and signed leases! Our occupancy level increased from 55% to 100%..."

- John Newton, Fmr. Sales, High Associates




The Challenge

Making Location Work

High Associates has offices and properties throughout the eastern United States and manages several major corporate centers, nearly six million square feet of commercial/industrial facilities and well over 2,800 upscale apartment units.

Positioned on 200 picturesque acres among the rolling hills of western Chester County, PA, the newly developed Highlands Corporate Center was located in a region well known for its strong economic base and growth potential. However, in real estate, location is everything - and ironically, the Center faced a negative perception factor - its location! Many prospective tenants viewed Highlands as "out in the desolate farmland— too far out as an unrecognizable business address." And since Perception is Reality in PR, this needed to be addressed in High Associates' persuasive sales marketing efforts.


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