AGENCY PHILOSOPHY

Creating Marketplace Perceptions that SELL

Public attitude often determines the success of a product or service. The Publicity Works philosophy is based on this premise to structure marketing programs around the real news value or Unique Selling Proposition (USP) of the client — products or services.

Clients have experienced cost-effective marketing with enhanced name recognition and credibility; increased word-of-mouth with powered sales; and, great looking advertising that is suddenly
great pulling advertising!


The Classic Combination for Brand Success

Marketing is not the battle of products, it’s a battle of perceptions.*

The agency utilizes the credibility of news with its "third-party" media endorsements to drive the total marketing program. Positive perceptions created, refined and promoted by Publicity Works speak powerfully about one's brand in the marketplace!

*Excerpt, The 22 Immutable Laws of Marketing, Reis & Trout

 

 

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Does your business have a story to tell? Welcome to our site...where you'll find our track record of award-winning, results-oriented service to be the highest form of inspiration for your success...because, Publicity Works is your instrument to business marketing success!

Athena Best 50 Women SBA

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