BENGTSON-BELL

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THE CHALLENGE

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Nobody's Second Fiddle!

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Critically acclaimed as a “musician’s pianist,” Matthew Bengtson has a unique combination of musical talents ranging from extraordinary pianist, to composer, analyst, and scholar of performance practice, and thus is in demand as both soloist and collaborator. As a La Gesse Fellow, he has been presented in concerts in France, Germany, Italy and Hungary, in Washington, DC, at Thomas Jefferson’s home Monticello, and in solo recitals at Carnegie Hall’s Weill Recital Hall.

Our clients work hard for their success and we work just as hard, relentlessly in fact, to put their success out to the publics. Some are talented, emerging artistic musicians, such as Matthew Bengtson. These artists need to maintain and actively promote a strong public relations program to insure that their talent is heard through their music. Selling CDs and themselves is part of the repertoire, but there’s more. While they are on the road, they need strong backing from a dedicated PR professional – one who will not only package them and get the word out about their performances but who will also think outside of the box in order to create extraordinary opportunities. Such is the case with Matthew Bengtson…

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MEMORABLE PERFORMANCE

We created and produced identity marketing materials, ads and CD packaging as well as ongoing communications efforts promoting concert performances.

Now, The Extraordinary: As a result of being inspired after watching François Girard’s movie "The Red Violin", and hearing John Corigliano’s score performed in perfection by violinist Joshua Bell, our natural talent to meld individuals together took over yet again. Could this renowned international violinist, Joshua Bell, possibly be reached, let alone have the time to collaborate with our client?

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THE CAPTURED AUDIENCE
 

Our vision: Joshua Bell and Matthew Bengston would become an instant musical collaboration.  With perseverance, we took on the personal challenge to combine two extraordinary musical talents never before heard together.  After contacting Joshua Bell’s office, we graciously received tickets to Bells’ upcoming performance with The Philadelphia Orchestra, where all parties finally had a chance to meet.

Thereafter, the great day in musical history happened on NPR Radio, September 20, 2005. Matthew Bengtson appeared with Joshua Bell on NPR’s “Performance Today” and XM Satellite Radio’s “Classical Confidential.”

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